Sophia Bendz is a Partner at Atomico focusing on Nordic sourcing activities. She also runs Atomico’s Angel Programme, being an active angel herself. Based in Stockholm, she advises founders on communications and marketing strategy and scaling their brand. As an active player in Stockholm’s startup scene, Sophia also helps with sourcing and the evaluation of new investment opportunities.
Sophia was the Global Marketing Director at Spotify from 2007-2014, where she built out a strong consumer brand from scratch, while launching and marketing the service globally. Her angel investments include as AidenAI, Tictail, Joints Academy, Omnius, LifeX, Eastnine, Manual, Headvig, Simple Feast, and Sana Labs. She is particularly interested in the femtech space, and her angel investments in that space include Clue, Grace Health, Daye, O School, and Boost Thyroid. She also serves as a Board Director at the non-profit organization Race For The Baltic, is co-founder of non-profit foundation AllBright.se, and is an innovation advisor to the Swedish Prime Minister.
With hands on experience from building a brand, launching a product in 56+ markets and growing a team across different continents Sophia can relate to the joy and stress of life as an entrepreneur. The insights and experiences from her years at Spotify is something she’s happy to share as well as insights from the VC world on how to go about raising funds.
Sophia believes in working with people who share the same set of values and want to improve the world through innovation.