Pipedrive is something of a special investment for Atomico. During their time at Skype, many of our team experienced first-hand the outstanding talent and entrepreneurial spirit that’s fostered in Estonia, including Niklas Zennström, co-founder of both Skype and Atomico. Skype was built in Estonia, and Estonian talent was absolutely fundamental to the development and success of the business. We’re now delighted to be making Atomico’s first investment in an Estonian company - something of a homecoming for us. The majority of small businesses still use spreadsheets and complicated manual tools to manage their sales processes. While there are numerous established CRM solutions for the enterprise market, the CRM market tailored specifically for SMEs is untapped, and huge (estimated at over $10bn).