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Farmdrop, the online grocery platform that connects farmers and producers directly with local customers, makes us all feel good about what...

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Online grocery shopping has exploded globally, with particularly rapid adoption in the UK. Although the proportion of British shoppers buying their food online continues to grow - with the market set to double in value by 2020 to £17.2bn - online grocery shopping remains relatively underpenetrated at around 5% of total sales. Technology trends have allowed juggernaut supermarkets to innovate but the value chain itself has remained largely undisrupted. And growing consumer demand for convenient delivery of the highest quality, locally sourced food has remained largely underserved - until now.

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