Bebê Store (www.bebestore.com.br), Brazil’s leading online baby goods retailer and a company we've been proud to back since 2011, has just announced the acquisition of its main competitor in the country - Baby (www.baby.com.br). We’ve believed in founders Leonardo and Juliana Simão and their vision for Bebê Store for a long time, becoming their first outside investors. Since then, we've worked with the team to help scale the business and are delighted that they're consolidating their leadership of the market with this transaction. Baby has undoubtedly been a major player in Bebê Store’s field, having attracted over $50 million in investment prior to its acquisition, and the combination of their operations will help Leonardo, Juliana and the team take the business to a new level of success.
We love working with high-growth companies who we can help to scale domestically and internationally. In 2012 we invested in the outstanding team at Klarna, who are disrupting the huge and fast-growing online payment market - and we're delighted to say we're now increasing our investment by helping to back Klarna's acquisition of SOFORT in Germany.
Future Fifty recognises the UK’s most innovative and potentially transformative growth companies. It’s a great programme that helps the chosen businesses find support and advice from the UK Government and private sector experts to help them become world-class companies. So we are delighted that ChemistDirect is one of this year’s very select group of Future Fifty. It’s a brilliant recognition of not only the hard work from CEO Stuart Rowe and everyone in the business - but a sign of the huge potential that the company has.
There is a lot of debate at the moment about how the digital wallet battle will be won, and who will win it, with many believing that by the end of 2014 we will start to know the most likely winners and losers. Social gifting, and its intersection with social marketing will be a key component of this battle, and Wrapp has so far succeeded in building the leading friend-to-friend marketing platform as well as the leading brand within the category, with the most traction in this space, with roughly ten times the activity of competitors. Crucially Wrapp has shown that it can drive millions of redemptions in offline stores using digital gift cards.
We are pleased to announce that W7 Brazil Capital and Atomico have invested $10m into Bebê Store - the leading online baby and children's goods website in Brazil with over $20m of annualised revenue, and $18m of total capital raised. Bebê Store is an example of the second generation of emerging market ecommerce players. The first generation simply needed more capital than their competitors, as once a business was clearly ahead from a capital standpoint it became difficult for the other players to raise funds. This became a self-fulfilling prophecy where the best-funded got stronger, and the others struggled. However it is now much more capital efficient to start an ecommerce company, with open source back-ends, and high quality 3rd party logistics providers, that the battle has shifted to front-end innovation - i.e. the core strength of the product itself.
CONNECT/DAKOTA PARTS AND BEBÊ STORE HAVE GREAT OPPORTUNITIES, VENTURE CAPITAL FIRM SAYS SÃO PAULO, BRAZIL – February 24, 2011- Atomico, the international venture capital firm founded by Niklas Zennström, also known as a co-founder Skype, today announced its first two investments in Brazil, following recent investments in other Latin American countries.