IMA are a leading agency for digital influencer marketing, with a team experienced in developing and managing influencer marketing campaigns for leading brands & companies. The agency has built a network of 4,000 leading fashion & lifestyle bloggers, vloggers and social influencers, who have a combined reach of over 150 million consumers.

IMA was formed by a team that originally built Fashiolista, a platform that allows users to curate and share their fashion tastes with others. Fashiolista was founded by Joost Nauta and Thijs Goos and it is based in Amsterdam. Atomico co-invested with Michiel Muller and Marc Schroder, both prominent Dutch angel investors.

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